Aideux / i-do / is a creative bridal studio based in New York.

We seek to challenge traditional bridal-wear by focusing on reason behind style: poise, comfort, a timeless story.  Each piece in our bridal collection is an interpretation of literary heroines - fearless women who dared and dreamed as big as they loved.

Every woman's narrative is multi-faceted; her ambitions, desires, and relationships all uniquely shape her path, so we created this collection for the contemporary bride and her party to wear in truth and beauty.

Using fine silks and couture details to craft clean, delicate designs, the bride can create looks that are elevated, not dated. Layer our light, sheer chiffon wrap skirt on the lace pencil skirt to easily transition from the ceremony to the dance floor, or pair our hand-beaded silk top with the silk pant for a completely unforgettable style.

Designed, sourced, and produced in NYC/Brooklyn.